Which LED lighting for the food industry

Which LED lighting for the food industry

In food stores, it is important to choose the lighting carefully to present but above all to enhance the freshness of the fruit, vegetables, meat and baked goods on sale. In particular, it is an important strategic decision to get customers to make the purchase and at the same time reducing the costs of maintenance and energy consumption. Therefore, it is essential not only to place the products on the right shelf but also to present them in the right light!

It is enough to think of our experience as consumers in a store. Sight is the sense we use most when we have to evaluate which vegetables or fruit to buy. Colors must communicate naturalness, freshness, and quality. This is why it is important to choose the combination of optimum brightness and chromaticity that will enhance the products displayed.

Even general lighting plays an important role. It facilitates the orientation of customers within the store but above all alters customers' perception of time. This is why it is important to ensure that all the products on sale are presented and valued so that the economic return on the investment in quality lighting is rapid and significant.

So what lighting

Inputs and checkout area

The lighting of a shop entrance influences the first sensation of the environment. At the entrance and at the exit it is important to create a comfortable atmosphere for the client but also optimal for the staff who works there on a daily basis. Therefore, we recommend a clear, homogeneous and flicker-free basic lighting to communicate positive and open feel to the potential customer.

Fish and meat

Meat and fish must always communicate freshness. For this reason, light color temperature and a natural color rendering are essential. For red meat, warm color temperature is recommended. For the lean one, on the other hand, a colder temperature will be more adequate.

Shelves and lanes

The products displayed on the shelves can be enhanced with accent lighting. This will help to highlight specific points within the store. It is very important to make sure that the products are always adequately lit in order to attract the attention of the customers and that the naturalness of the colors is not distorted. To this end, we recommend installing LED spotlights on tracks or recessed with a high color rendering.

Vegetables and fruit

The lighting of fruits and vegetables should enhance their shapes and colors. A warm color temperature with a natural color rendering obtained through spotlights will help preserve the freshness of the products, without affecting quality.

General lighting

The supermarkets have very large spaces and therefore, they need both general lighting and orientation. The first will illuminate the products, making them visible to consumers. The second, instead, will favor orientation within large spaces. To this end, we recommend LED spotlights and ceiling luminaires that can balance the lights and shadows on the products, and promote the image of superior quality.

Baked goods and cheeses

For the presentation of cheeses, desserts and baked goods a warm light is the ideal choice as the colors will attract attention and stimulate the customers' appetite. This will give the bread a fresh and crisp appearance and an inviting color to the cheeses.
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